Graphic Design overview
No two professional graphic designers are exactly alike just as no two doctors are alike. A professionally trained, highly experienced designer is able to quickly understand and tune-in to the client brief and is someone who can achieve targeted communication effectively, in the quickest amount of time. This kind of skill and insight only comes with years of exposure to working with top brands and top clients across multiple channels. This is Artefact.
A very much misunderstood and under-valued concept by many companies and business owners (even very successful ones!). Many business people confuse having a Brand Identity the same as having a logo! Creating a successful brand identity is a hell of a lot more complicated and important than merely designing a logo. Branding is what most customers or consumers buy, not merely the product in the box or service. They buy into the brand values, the messaging, the emotional content, the relationship, the dream and much more associated with, and communicated by all of the combined marketing of the brand across multiple customer touch points. That is why top companies gladly invest a lot of money in their brand identity and it’s communication. Read more here, or contact us to discuss your brand goals. We will then help you to define, position and create a highly effective brand identity (system) to work across all your communication/marketing channels.
This is a very specialist area of expertise, and although there are crossovers between this niche skill and general ‘corporate’ design, the two require very different knowledge and skill sets. In short, expertly conceived and implemented product packaging design sells period. Smart brands know this and only go to specialist experts like Artefact to design their product packaging (and product branding). It usually takes years of working with top product brands to develop the understanding and skill necessary to become an expert packaging designer. Artefact has 20+ years specialising in this field (and 35 years if you count Wil Lyons’s experience).
Marketing Collateral Design
Your marketing collateral (print and digital) needs to first tie-in cohesively with your overall brand identity. You should also have a brand guide document in place. That means that as a business you need to neurotically protect the consistency of both design and messaging, finish and colour management of all the marketing collateral you produce to represent your products or business. That is why it all should be kept under one roof, (ideally Artefact’s) to ensure that whatever marketing elements are produced will deliver a consistent message, look, tone and feel to the end customer. We often see clients opting to design their own brand marketing collateral in-house (we often end up rescuing it). This is usually a bad idea as in-house teams are often amateurs and this reflects in the produced pieces and ultimately negatively on your company image. Not recommended. In-house teams often end up producing stale and uncreative work, mainly because they are not exposed to a variety of top brands on a daily basis. The quality of the messaging and the copy is extremely important. We can assist you with that as well as the creative aspect. Ask Artefact to produce your marketing collateral (Corporate Brochures, Annual Reports, Adverts (print and digital), Mail Pieces etc, to give your brand the best chance of making a top impression in the market place.
Pharma Specific Expertise
Design for Pharma / Healthcare brands is a highly specialised area of expertise, particularly Pharma brand packaging design. A large percentage of our client work comes from the Pharma sector. You can count the agencies/designers on one hand who have any real level of understanding and experience around developing branding, packaging and marketing communication materials for Pharma Brands. Artefact is at the top of that list. It would be a huge mistake to go to ‘general design agency’ to develop and work on your pharma brand. If you are smart, you will call us today to discuss your pharma /healthcare (even veterinary) product needs.
Food & Beverage Expertise
Likewise, branding and design, (particularly Packaging design) for Food and Beverage sector is also a very specialised skill, which takes many years of exposure to top brands to become any way knowledgeable and expert it. As it happens, Artefact has worked with many top food and beverage brands over the past 20 years. Wil Lyons has worked with food and beverage companies, helping to develop, design and reposition their brands for many years, every before launching Artefact Ltd. In short, it would be very difficult to find any other company who has the same high levels of experience or expertise developing food/beverage brands. You should be talking to Artefact Ltd.