Artefact Ltd

Artefact Ltd

Creating and Maximising Brands for Growth

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In-House Creative teams Vs Outside Agency?

In-House Creative teams Vs Outside Agency? Having an in-house designer or team does not necessarily contribute to faster & cheaper production. It’s a myth to assume that having an in-house designer or team allows for faster production while saving costs.

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Does E-Marketing Work?

E zines using your database Yes it’s the easy, effective, and affordable way to keep your customers and potential customers coming back !  There a millions of people using it around the world and there is a proven format that

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Distribution/Delivery Strategy

Distribution/Delivery Strategy The transaction will not have taken place until value – the physical product or the service – has passed from the vendor to the purchaser. If you see yourself primarily as the developer of a product that you

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Brand Focused Appeal

Brand Focused Appeal If your reputation in your market is sufficiently strong, you can consider communications content which focuses just on the name. In such cases your name, reputation or the set of values your brand image conveys is enough

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Content Strategy and Delivery

Content Strategy and Delivery If you don’t give it any thought, it’s easy to diminish the effectiveness of your communications program. You have to consider what kind of message your advertisement, your promotion or your publicity should put across. To

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Advertising Works

Advertising Works Advertising is a big subject. The first thing to note is that advertising works. When well executed it works very well. The traditional difficulty in determining the level of sales for which advertising is responsible is summed up

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Five SEO Tips for your website / online store

Five SEO Tips for your website / online store Setting up and running a professional website or eCommerce site is only the first step, but getting traffic to go to it and making sales is another animal. Here are seven

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Artefact’s Introduction to Brand Development

Artefact’s Introduction to Brand Development ‘O Lord, won’t you buy me a Mercedes Benz My Friends all drive Porsches, I must make amends Worked hard all my lifetime, no help from my friends O Lord, won’t you buy me a

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Buyer Behaviour/Decision Process

Buyer Behaviour/Decision Process You’ll buy nothing unless first your Attention is drawn to it, and unless it then gains your Interest, and unless you then Desire to have it. Only then will you take Action and reach for your credit

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Buyer Psychology

Buyer Psychology Why would anyone want to buy what you have to sell? Because it’s the best? No…Because it’s the cheapest? No…Because it’s the best value? Not necessarily. Sometimes you’ll accept lower quality because you want speed. The fast food

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Clontarf, Dublin 3, Ireland.
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