In-House Creative teams Vs Outside Agency? Having an in-house designer or team does not necessarily contribute to faster & cheaper production. It’s a myth to assume that having an in-house designer or team allows for faster production while saving costs.
Does E-Marketing Work?
E zines using your database Yes it’s the easy, effective, and affordable way to keep your customers and potential customers coming back ! There a millions of people using it around the world and there is a proven format that
Distribution/Delivery Strategy
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Brand Focused Appeal
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Content Strategy and Delivery
Content Strategy and Delivery If you don’t give it any thought, it’s easy to diminish the effectiveness of your communications program. You have to consider what kind of message your advertisement, your promotion or your publicity should put across. To
Advertising Works
Advertising Works Advertising is a big subject. The first thing to note is that advertising works. When well executed it works very well. The traditional difficulty in determining the level of sales for which advertising is responsible is summed up
Five SEO Tips for your website / online store
Five SEO Tips for your website / online store Setting up and running a professional website or eCommerce site is only the first step, but getting traffic to go to it and making sales is another animal. Here are seven
Artefact’s Introduction to Brand Development
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Buyer Behaviour/Decision Process
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Buyer Psychology
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