Advertising Works

Advertising Works Advertising is a big subject. The first thing to note is that advertising works. When well executed it works very well. The traditional difficulty in determining the level of sales for which advertising is responsible is summed up

Buyer Psychology

Buyer Psychology Why would anyone want to buy what you have to sell? Because it’s the best? No…Because it’s the cheapest? No…Because it’s the best value? Not necessarily. Sometimes you’ll accept lower quality because you want speed. The fast food