It’s time you hire Professional Website Management when…
Counter the Knee Jerk Reaction to Covid 19
Countering the Knee Jerk Reaction (to Covid 19) Not many businesses are Covid 19 proof, but certain actions that continually drive your business, engage existing customers effectively and win new ones are. At the end of the day we’re all
Packaging Design – A very specialist skill indeed!
Packaging: the fifth P of Marketing Packaging design is a specialist niche. (view sample portfolio) Wil Lyons explains why what’s on the box can be just as important as what’s in the box. Depending upon which survey you read, at
Website Design Grants Available in Ireland
Website Design Grants Available in Ireland Do you have a great business idea but are not sure about how you can implement it? Perhaps you have a business idea or a new business and now need a website to give
Coronavirus Information
COVID-19 Coronavirus Advisory for Our Valued Customers and Colleagues. Artefact Ltd has put additional precautionary measures in place to ensure that we are playing our part in helping to contain the spread of COVID-19 (Coronavirus) while also ensuring the continued
In-House Creative teams Vs Outside Agency?
In-House Creative teams Vs Outside Agency? Having an in-house designer or team does not necessarily contribute to faster & cheaper production. It’s a myth to assume that having an in-house designer or team allows for faster production while saving costs.
Brand Focused Appeal
Brand Focused Appeal If your reputation in your market is sufficiently strong, you can consider communications content which focuses just on the name. In such cases your name, reputation or the set of values your brand image conveys is enough
Content Strategy and Delivery
Content Strategy and Delivery If you don’t give it any thought, it’s easy to diminish the effectiveness of your communications program. You have to consider what kind of message your advertisement, your promotion or your publicity should put across. To
Advertising Works
Advertising Works Advertising is a big subject. The first thing to note is that advertising works. When well executed it works very well. The traditional difficulty in determining the level of sales for which advertising is responsible is summed up
Artefact’s Introduction to Brand Development
Artefact’s Introduction to Brand Development ‘O Lord, won’t you buy me a Mercedes Benz My Friends all drive Porsches, I must make amends Worked hard all my lifetime, no help from my friends O Lord, won’t you buy me a
Buyer Behaviour/Decision Process
Buyer Behaviour/Decision Process You’ll buy nothing unless first your Attention is drawn to it, and unless it then gains your Interest, and unless you then Desire to have it. Only then will you take Action and reach for your credit
Buyer Psychology
Buyer Psychology Why would anyone want to buy what you have to sell? Because it’s the best? No…Because it’s the cheapest? No…Because it’s the best value? Not necessarily. Sometimes you’ll accept lower quality because you want speed. The fast food
Environmental Scanning
Environmental Scanning Environmental scanning refers to taking a look at the broader market in which you plan to operate in order to better inform your strategy. A little environmental scanning is what stops you trying to sell sand to the
What is a Brand Story and why you need to tell one?
What is a brand story? A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or
The importance of choosing the right creative agency…
Choosing the right Creative Agency Whom you decide to entrust your brand or corporate image to is vital, as it can make or break the perception of your business or product. You may also need advice and expertise on how
The Importance of Keeping Your WordPress Version, Plugins and Theme Updated
The Importance of Keeping Your WordPress Version, Plugins and Theme Updated If you have a CMS WordPress based website (the most preferred platform these days), the editor/manager of the CMS content will notice that not only does the version of
How to write a good creative brief
How to write a good creative brief Good design is a collaborative problem solving process, as much as it is a purely aesthetic one.. The good design brief, therefore, should clearly communicate a clients understanding of the problem that needs
Why spec work doesn’t work?
Why spec work doesn’t work? Most professional designers prefer not to work on spec. They feel their portfolio should speak for itself. Times are tough. Good work is hard to come by. A prospect calls. They’re interested in working with
Enhance your bottom line by enhancing your (perceived) brand image
Enhance your bottom line by enhancing your (perceived) brand image. Over the course of some 23 years working at the forefront of brand development and graphic design, I am often struck by how some companies don’t fully appreciate the strategic
Moments of Truth
Moments of Truth Jan Carlzon, former president of SAS, Scandinavian Airlines took the old phrase ‘the moment of truth’ and applied it to business in a very powerful way. The airline had been performing poorly when he took it over
Does your brand have a USP?
Does your brand have a USP? We are constantly working on client rebrands or new branding projects. Many people are decided to start their own businesses due to affects of the poor economy, but many company brands or product brands
How to grow your sales in a recession?
A6: How to grow your sales in a recession? A recession is often considered as the time when marketing budgets should be cut. However, the opposite is actually true. Most SME’s don’t realise that 50% of their activity should be