COVID-19 Coronavirus Advisory for Our Valued Customers and Colleagues. Artefact Ltd has put additional precautionary measures in place to ensure that we are playing our part in helping to contain the spread of COVID-19 (Coronavirus) while also ensuring the continued
In-House Creative teams Vs Outside Agency?
In-House Creative teams Vs Outside Agency? Having an in-house designer or team does not necessarily contribute to faster & cheaper production. It’s a myth to assume that having an in-house designer or team allows for faster production while saving costs.
Brand Focused Appeal
Brand Focused Appeal If your reputation in your market is sufficiently strong, you can consider communications content which focuses just on the name. In such cases your name, reputation or the set of values your brand image conveys is enough
Content Strategy and Delivery
Content Strategy and Delivery If you don’t give it any thought, it’s easy to diminish the effectiveness of your communications program. You have to consider what kind of message your advertisement, your promotion or your publicity should put across. To
Advertising Works
Advertising Works Advertising is a big subject. The first thing to note is that advertising works. When well executed it works very well. The traditional difficulty in determining the level of sales for which advertising is responsible is summed up
Artefact’s Introduction to Brand Development
Artefact’s Introduction to Brand Development ‘O Lord, won’t you buy me a Mercedes Benz My Friends all drive Porsches, I must make amends Worked hard all my lifetime, no help from my friends O Lord, won’t you buy me a
Buyer Behaviour/Decision Process
Buyer Behaviour/Decision Process You’ll buy nothing unless first your Attention is drawn to it, and unless it then gains your Interest, and unless you then Desire to have it. Only then will you take Action and reach for your credit
Buyer Psychology
Buyer Psychology Why would anyone want to buy what you have to sell? Because it’s the best? No…Because it’s the cheapest? No…Because it’s the best value? Not necessarily. Sometimes you’ll accept lower quality because you want speed. The fast food
Environmental Scanning
Environmental Scanning Environmental scanning refers to taking a look at the broader market in which you plan to operate in order to better inform your strategy. A little environmental scanning is what stops you trying to sell sand to the
What is a Brand Story and why you need to tell one?
What is a brand story? A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or