Countering the Knee Jerk Reaction (to Covid 19) Not many businesses are Covid 19 proof, but certain actions that continually drive your business, engage existing customers effectively and win new ones are. At the end of the day we’re all
Packaging Design – A very specialist skill indeed!
Packaging: the fifth P of Marketing Packaging design is a specialist niche. (view sample portfolio) Wil Lyons explains why what’s on the box can be just as important as what’s in the box. Depending upon which survey you read, at
Website Design Grants Available in Ireland
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Coronavirus Information
COVID-19 Coronavirus Advisory for Our Valued Customers and Colleagues. Artefact Ltd has put additional precautionary measures in place to ensure that we are playing our part in helping to contain the spread of COVID-19 (Coronavirus) while also ensuring the continued
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Brand Focused Appeal
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Content Strategy and Delivery
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Artefact’s Introduction to Brand Development
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Buyer Psychology
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Environmental Scanning
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What is a Brand Story and why you need to tell one?
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The importance of choosing the right creative agency…
Choosing the right Creative Agency Whom you decide to entrust your brand or corporate image to is vital, as it can make or break the perception of your business or product. You may also need advice and expertise on how
The Importance of Keeping Your WordPress Version, Plugins and Theme Updated
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How to write a good creative brief
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Why spec work doesn’t work?
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Enhance your bottom line by enhancing your (perceived) brand image
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Moments of Truth
Moments of Truth Jan Carlzon, former president of SAS, Scandinavian Airlines took the old phrase ‘the moment of truth’ and applied it to business in a very powerful way. The airline had been performing poorly when he took it over
Does your brand have a USP?
Does your brand have a USP? We are constantly working on client rebrands or new branding projects. Many people are decided to start their own businesses due to affects of the poor economy, but many company brands or product brands
How to grow your sales in a recession?
A6: How to grow your sales in a recession? A recession is often considered as the time when marketing budgets should be cut. However, the opposite is actually true. Most SME’s don’t realise that 50% of their activity should be