Wil Lyons – Biog

Wil Lyons, Managing Director of Artefact Ltd, is a highly experienced brand advisor and graphic designer who has spent most of his working life in the Graphic Design and Branding business. He has worked in senior creative positions for more than 12 years in some of Dublin’s highest profile and longest established creative agencies. This has given Wil extensive exposure to working with some of Ireland’s, UK’s and international top FMCG, Pharma/Healthcare, Corporate, Government and Semi-State brands.

In 1999 Wil  started his own agency, Artefact Ltd. Wil is an excellent communicator  ‘a natural people person’.  With all these qualities, Wil grew the business from one person up to 12 full-time designers and personnel by 2008, servicing many of Ireland’s top brands and companies. Most of those early clients are still working with Artefact Ltd today.

Now in it’s 19th year, with a strong team of top creatives and strategic partners, Artefact has managed to maintain strong relationships and debt free, financial success, and is growing its client base on a daily basis. Many clients have come to Artefact by way of referral. Outstanding customer service, close client relationship, openness to ideas (and constructive critisism) and having a sense of humour is at the heart of Wil’s strategy. The exceptionally high standard of the creative/design work and brand development /marketing advice, combined with an exceptional work ethich and reliability to deliver ‘no matter what’ is a given when working with Artefact team.

In the early days, Wil Lyons and Artefact had developed a niche for Brand Packaging design for Food, Beverage and Pharma companies. This is a very specialised niche in the field of design. Even today more than 50% of our client base are Pharmaceutical and FMCG companies. Over time, as technology has improved, Wil saw the value of adding Digital design and marketing services to the business as most customers today require a full-service for print and digital. (Check out our full range of website design & digital marketing services). Interestingly, Artefact’s very first job back in November 1999 was a Website design and build for a large corporate company! This was before broadband was around and computers were very basic. Wil designed and built it himself in html from scratch. That client is still a good customer!

In recent years, Artefact has developed partnerships with very select complimentary services companies to enhance our service offering, so no job is too small or too large. Very few in the creative/branding business have Wil’s experience, expertise and insight, and together with our hand picked creative team, can provide our clients with exceptional value and benefits to help grow their revenue and brand image across key communication channels.

Artefact has rebranded and helped reposition the corporate image/collateral and products of many top brands including: Met Éireann, Data Protection Commissioner, Garda Ombudsman, Office of the Ombudsman, SUSI, Clonmel Healthcare, Fannin Healthcare, CF Pharma, Pinewood Healthcare, Gleeson Group brands(C&A) (inc, Tipperary Water), Ishka Water, American Insurance Group (AIG), Acorn Insurance,  Corby Rock Mill,  to name a very few of whom we have worked/work with.

Wil was also identified as a key packaging design expert for a widely publicised high court case between two high profile competing bread manufacturers. Needless to say, the side that Wil testified on behalf of won the case.

Contact Wil Lyons, or one of the team today on 01 8330081 or email us.








The author, Wil Lyons, has over 20 years experience in the creative industry an is a leading expert in packaging design and is Managing Director of Artefact Limited.

Also, please read Wil’s book ‘Essential Marketing Wisdom‘ available on Amazon:


Mobile: 086 2750662