Wil Lyons – Biog

Wil Lyons, Managing Director of Artefact Ltd, is an award winning designer who has spent most of his working life since college in the Graphic Design, Branding and Marketing Support business. He has worked in senior creative positions for more than 10 years in some of Dublin’s highest profile and longest established creative agencies. This has given Wil extensive exposure to working with some of Ireland’s, UK’s and international top FMCG, Pharma/Healthcare, Corporate and Semi-State brands.

In 1999 Wil was approached by his (late) business partner Gerry Manning to create their own agency Artefact Ltd. (Unfortunately, due to a battle with cancer, Gerry passed away in 2008). Wil, not only has extensive experience and expertise in branding and design, but also is a very good people person and excellent communicator. With these qualities, Wil grew the business from one person up to12 full-time designers and personnel by 2008, servicing many of Ireland’s top brands and companies. Most of those early clients are still working with Artefact today.

Now in it’s 15th year, with a strong team of top creatives and strategic partners, Artefact has managed to maintain strong relationships and debt free, financial success, and is growing its client base on a daily basis. Many clients have come to us by way of referral. Outstanding customer service, close client relationship, openess to ideas (and constructive critism) and having a sense of humour is at the heart of Wil’s strategy. The exceptionally high standard of the creative/design work and brand development /marketing advice is a given when working with us.

In the early days, Wil Lyons and Artefact had developed a niche for Brand Packaging design for Food, Beverage and Pharma companies. This is a very specialised niche in the field of design. Even today more than 50% of our client base are Pharmaceutical and FMCG companies. Over time, as technology has improved, Wil saw the value of adding Digital design and marketing services to the business as most customers today require a full-service for print and digital. (Check out our full range of website design & digital marketing services). Interestingly, Artefact’s very first job back in November 1999 was a Website design and build for a large corporate company! This was before broadband was around and computers were very basic. Wil designed and built it himself in html from scratch. That client is still a good customer!

In recent years, Artefact has developed partnerships with very select complimentary services companies to enhance our service offering, so no job is too small or too large. Very few in the creative/branding business have Wil’s experience, expertise and insight, and together with our hand picked creative team, can provide our clients with exceptional value and benefits to help grow their revenue and brand image across key communication channels.

Contact Wil Lyons, or one of the team today on 01 8330081 or email us.








The author, Wil Lyons, has over 20 years experience in the creative industry an is a leading expert in packaging design and is Managing Director of Artefact Limited.

Also, please read Wil’s book ‘Essential Marketing Wisdom‘ available on Amazon:


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