‘What’s on the box can be more important than what’s in the box’
Intelligently conceived and well-executed packaging design is not just about art or aesthetics. Its primary function is to sell the product by means of visually communicating not just one ‘notice me’ message, but up to several distinct messages which range from statements about brand positioning and price to statements about quality, status, dietary considerations, environmental correctness and much more.
The ability to effectively achieve that immediate complex of signals through a piece of packaging design is a very SPECIALIST NICHE skill within the graphic design field. Expert packaging designers are very hard to come by. Once found, they are highly prized by customers who appreciate the difference good packaging design makes to their sales figures. It’s an area of design and know how that should not be entrusted to amateurs or general designers. Trust Artefact with your product brand packaging and see the difference in you sales! Read full article >>