Artefact

 How to write a good creative brief Good design is a collaborative problem solving process, as much as it is a purely aesthetic one.. The good design brief, therefore, should clearly communicate a clients understanding of the problem that needs

Why spec work doesn’t work? Most professional designers prefer not to work on spec. They feel their portfolio should speak for itself. Times are tough. Good work is hard to come by. A prospect calls. They’re interested in working with

Enhance your bottom line by enhancing your (perceived) brand image. Over the course of some 23 years working at the forefront of brand development and graphic design, I am often struck by how some companies don’t fully appreciate the strategic

Moments of Truth Jan Carlzon, former president of SAS, Scandinavian Airlines took the old phrase ‘the moment of truth’ and applied it to business in a very powerful way. The airline had been performing poorly when he took it over

Does your brand have a USP? We are constantly working on client rebrands or new branding projects. Many people are decided to start their own businesses due to affects of the poor economy, but many company brands or product brands

A6: How to grow your sales in a recession? A recession is often considered as the time when marketing budgets should be cut. However, the opposite is actually true. Most SME’s don’t realise that 50% of their activity should be