Artefact

Artefact

Design & Brand Consultants

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The importance of choosing the right creative agency…

Choosing the right Creative Agency Whom you decide to entrust your brand or corporate image to is vital, as it can make or break the perception of your business or product. You may also need advice and expertise on how

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The Importance of Keeping Your WordPress Version, Plugins and Theme Updated

The Importance of Keeping Your WordPress Version, Plugins and Theme Updated If you have a CMS WordPress based website (the most preferred platform these days), the editor/manager of the CMS content will notice that not only does the version of

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Protect your Website from Hacker Attacks! Act NOW as you may be at risk!

WordPress (& Joomla) is one of the most popular Web publishing platforms. Around 40% of all websites are built on one of these popular platforms. Clients and users love them because they can edit the content themselves in-house and are

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How to write a good creative brief

 How to write a good creative brief Good design is a collaborative problem solving process, as much as it is a purely aesthetic one.. The good design brief, therefore, should clearly communicate a clients understanding of the problem that needs

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Why spec work doesn’t work?

Why spec work doesn’t work? Most professional designers prefer not to work on spec. They feel their portfolio should speak for itself. Times are tough. Good work is hard to come by. A prospect calls. They’re interested in working with

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Enhance your bottom line by enhancing your (perceived) brand image

Enhance your bottom line by enhancing your (perceived) brand image. Over the course of some 23 years working at the forefront of brand development and graphic design, I am often struck by how some companies don’t fully appreciate the strategic

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Moments of Truth

Moments of Truth Jan Carlzon, former president of SAS, Scandinavian Airlines took the old phrase ‘the moment of truth’ and applied it to business in a very powerful way. The airline had been performing poorly when he took it over

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Does your brand have a USP?

Does your brand have a USP? We are constantly working on client rebrands or new branding projects. Many people are decided to start their own businesses due to affects of the poor economy, but many company brands or product brands

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How to grow your sales in a recession?

A6: How to grow your sales in a recession? A recession is often considered as the time when marketing budgets should be cut. However, the opposite is actually true. Most SME’s don’t realise that 50% of their activity should be

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Recent Posts

  • The importance of choosing the right creative agency…
  • The Importance of Keeping Your WordPress Version, Plugins and Theme Updated
  • Protect your Website from Hacker Attacks! Act NOW as you may be at risk!
  • How to write a good creative brief
  • Why spec work doesn’t work?
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Sky Business Centre, 57 Clontarf Road,
Clontarf, Dublin 3, Ireland.
Tel: 01 833 0081/ 853 7308
Email: info@artefact.ie
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